European Consumers in the Digital Era: Implications of...

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Business & Economics - Sales & Marketing
European Consumers in the Digital Era:...

European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior

Name: European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior
ISBN: 9781032204666

Malgorzata Bartosik-Purgat, Nela Filimon

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This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.

درجه (قاطیغوری(:

Business & Economics - Sales & Marketing

کال:

2022

خپرندویه اداره:

Routledge

ژبه:

english

صفحه:

216

ISBN 10:

1032204664